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Work at Home Mom 
Tuesday, 16 January 2007
I found the most interesting blog article today and wanted to
share it with you guys... 

This is an article asking the question:  Why isn't Starbucks in
Italy?

http://innovationzen.com/blog/2007/01/15/why-starbucks-is-not-present-in-italy/

It is a GREAT read and really proves the point that bigger
isn't always better.  Starbucks definitely could try it's hand at
expanding into Italy, but thought better of doing so...

Very interesting!

POSTED BY: Elena AT 02:45 pm   |  Permalink   |  E-mail this
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