Happy Monday... :) Hope you all are having a great day...
I was sitting here over the weekend opening mail with one of those little plastic mail openers and it got me thinking... That mail opener was one I got in a welcome package when we first moved here. It has the name of a local realtor on it. Do you use promotional items like this in your ad efforts? If not, you should give it a try!
I have kept this little main opener in my desk since we moved here almost two years ago. Why? Because it is useful. Would I have kept this company's business card that long?
Probably not.
Sometimes, using something useful as a promo item (rather than a business card) can keep your business and your products on your customer's minds all the time.
Using this approach is more costly than say using a business card, but in some situations that extra expense is worth it.
Here is one good source for business promotional items. This site has everything promotional under the sun! From mousepads to golf balls, to drink cups, pens, and just about anything in between - it is a great place to get ideas for that promotional item that will set you apart from the others. This site even does graphic design and t-shirt printing!
Promo items are great to use for:
* Convention Giveaways
* New customer order add ins
* Customer Incentives (nicer promo items should be used for this)
* Welcome Wagon Basket Giveaways - see if your town does these
* Realtor Move In Basket Giveaways (check with your local realtor)
* Carnival/Fair/Craft event Giveaways
There are LOTS of ways to use these items. Set aside some of your expense budget and try to use these in a marketing initiative. You just might be surprised at the results!
